Little Lines makes radically clean & super functional skincare to nourish & smooth all the little lines that tell the story of a life well-lived. 


I'm Samantha, the founder of Little Lines.

As I entered my 30's, I grew insecure about the (naturally occurring) lines on my face. I cannot even tell you how many serums and creams I tried, but my very sensitive skin would just break out, dry out and get really red... 

I literally couldn't find any products that were unrefined and free from preservatives, soy, alcohol, fragrance, colors, fillers or any other toxic ingredients... so I decided to make my own. 

By using Bakuchiol instead of regular retinol, I could use the serum in the morning and night. Combining with gua sha, my deep forehead lines smoothed out, jaw became more defined and I even used it to massage away stretch-marks and clogged ducts (IYKYK).

My homemade serum worked so well that I felt compelled to bring my serum to market and create this brand. My goal is to help others solve the same skin problems that I faced for years. I can't wait for you to try it for yourself. 

Live intentionally & exist naturally.

-Samantha Hill

Founder of Little Lines Beauty, wife and mother of two.