Our Story

Little Lines makes radically clean and super functional skincare to nourish and smooth all the little lines that tell the story of a life well-lived. 

Hi!

I'm Samantha, the founder of Little Lines.

As I entered my 30s, I started feeling insecure about the (naturally occurring) lines on my face. I can’t even begin to count the number of serums and creams I tried, but my super sensitive skin would just break out, dry out, and turn bright red...

I couldn’t find a single product that was unrefined and free from preservatives, soy, alcohol, fragrance, colors, fillers, or any other toxic ingredients—so I decided to make my own.

By using Bakuchiol instead of regular retinol, I was able to use the serum both morning and night. Paired with gua sha, my deep forehead lines smoothed out, my jawline became more defined, and I even used it to massage away stretch marks and clogged ducts (IYKYK).

My homemade serum worked so well that I felt compelled to bring it to market and create this brand. My goal is to help others solve the same skin problems I faced for years. I can’t wait for you to try it for yourself.

Live intentionally and exist naturally.

- Samantha Hill

Founder of Little Lines Beauty, wife, and mother of two.